While everyone else is focused on IHOP/IHOB and changing their own slogan, Domino's is focusing on something that actually impacts us on a daily basis. This is what you refer to as, taking your marketing to the "next level." Domino's will drive around filling up potholes across cities in the U.S., calling it "Paving for Pizza." This way, the delivery of the pizza will have a smoother and safer ride to your house whether you pick it up or have it delivered.
What's cool is they are also branding their potholes so you know who fixed it. A positive as well is that city funding can now go to other places.
I've had more fun then I should by clicking the catastrophic delivery button in the video below and watching what happens.
Apply for your area to get fixed at Pavingforpizza.com.
Isn't this brilliant?!