White Claw has taken over the internet by storm for being a loved spiked seltzer, but now SO many people are loving it that they've run into a national shortage!
Sanjiv Gajiwala, White Claw's senior vice president of marketing, spoke with CNN Business and said "We are working around the clock to increase supply given the rapid growth in consumer demand." He then added "White Claw has accelerated faster than anyone could have predicted."
But the big question here remains a mystery. We don't necessarily know when their stock will replenish.
According to Nielsen, sales for White Claw increased 200% this July in comparison to last year.